Hi, I’m Alexandra!

...and here's a bit more about my story:

I’m a marketing and sales leader with over 15 years of experience in the hospitality industry, spanning both public and private sectors. I hold an MBA from the Kellogg School of Management at Northwestern University and have built my career at the intersection of brand, experience, and commercial performance.

I’m energized by creative thinking, problem-solving, and working across teams to bring ideas to life. Whether leading campaigns, building partnerships, or navigating complex projects, I’m known for my attention to detail, sense of ownership, and constant instinct to ask, “Who else needs to know?”

My background spans media planning and buying, project management, customer experience, strategic events, site selection, and contract negotiation. At the core of it all is a passion for creating thoughtful, seamless experiences—both for guests and the teams behind them. 

Outside of work, I’ve spent seven years with the Junior League of Charlotte supporting community initiatives and advancing women’s leadership, and now remain involved as a sustainer.

I’m also a certified wellness coach through Precision Nutrition, a certified personal trainer, and hold a WSET Level 1 Award in Wines, which reflects my genuine interest in how people feel, perform, and experience the world around them.

I have a deep appreciation for the luxury goods market, travel, and discovering exceptional restaurants. I have a drive to learn, enjoy strategic thinking, and believe in the power of stories through everyday life.

I live in Chicago, IL with my husband, Justin, and our Chihuahua-mutt, Louis.

I'm so glad you're here.